Electrician guides for owners who read between jobs
These electrician guides are short, one per part of the marketing, and written for the person who runs the company or the front office. Each page covers a single piece, such as the Maps profile or an ad platform, and says what we do, what stays with you, and where a decision is yours.
Nothing here is electrical advice. Pages talk about marketing electrical work and never about how it is done.
If you are new to search marketing, begin with the electrician marketing page, which puts the whole picture in the order of a panel schedule. If you already run ads, the paid ads page is the better first stop. Prices for every plan sit on the pricing page, billed month to month.
Electrician marketing guides, one for each part of the work
Marketing
Search, maps and paid ads for electrical companies, planned in an order that keeps the crew and the board in step.
Keywords
The searches electrical companies are found by, grouped by job, and the ones to keep off the list.
Local SEO
The Google Business Profile, service area and map listing for an electrical company that works from a van.
AI Search
Keeping the facts AI assistants read about your electrical company accurate, consistent and in your own words.
Content
Pages written around what customers ask before they call, approved line by line by the owner of the electrical company.
Reviews
An ask routine for finished jobs and a steady habit of replying, with every word and every reply left to the owner.
Lead Gen
Search, Maps and ads run for electrical companies, with every call, form and text labeled by source so the board decides what comes next.
Links
Local links to an electrical company website from builders, landlords, supply counters, chambers and schools, earned one polite ask at a time.
Website
Websites for electrical contractors built around job pages, service-area pages, one clear call button and project photos without addresses.
Google Ads
Google Ads management for electrical companies, with campaigns split by job, switched on and off against the board and tracked to the phone.
Bing Ads
A second search network run beside Google for electrical companies, kept small and judged on the owner's own numbers.
Meta Ads
Meta Ads management for electrical contractors, aimed at planned work like panel upgrades, EV charger installs and standby generator installs.
Ask about a part of electrician marketing not covered here
If a question about search, ads or reviews for your electrical company is missing from the list, send it over and a person will reply by email.
Which jobs should the board hold more of?
Tell us which kind of work the crew should be doing more of: trouble calls, panel upgrades, EV chargers, generators or remodel jobs. Add the towns on a normal run and the days that look quiet. Rough notes work. Keep customer names, addresses and home photos out; this is a conversation about marketing, never a service request.
Which circuit on the schedule needs more calls this month: trouble calls, panels or chargers?
Send the kinds of work the crew should do more of, the towns it usually covers and how packed the schedule looks. A written answer follows with a price and the first moves.
The meter, the street and the wires in these drawings are pictures. They are no sample of anyone's work and say nothing about any contractor or any customer.